by John Walden | Jun 16, 2023 | Thoughts
“When a measure becomes a target, it ceases to be a good measure”. Goodheart’s Law* “We often think of tech as a net positive but without strong discernment, relying on data flows and their source algorithms can result in wasted time and...
by John Walden | Jun 9, 2023 | Thoughts
WordPress is a powerful and versatile platform for business owners to create an online presence. It’s great for small businesses that need a website but don’t have the funds or technical know-how to develop one from scratch. With WordPress, you can get up...
by Dan Charles, Founder & CTO | Jun 2, 2023 | Thoughts
If you want to improve how you collect user data, Google Analytics 4 can help. Here is why you should convert from Google Universal Analytics (UA) to Google Analytics 4 (GA4). With nearly 2 billion websites on the internet, you should ensure that yours has the best...
by John Walden | May 30, 2023 | Thoughts
Small efforts for big outcomes What ends as a big advantage starts as a small one and compounds over time. Stop looking for big gains and start grinding on the small ones you can repeat day after day. –Shane Parish, Farnam Street Blog Shane’s perspective here is...
by John Walden | Mar 20, 2023 | Thoughts
“A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a...
by John Walden | Feb 14, 2023 | Thoughts
Convenience Store Marketing The world of digital marketing services looks more and more like a convenience store, or better yet, a pharmacy, with lots of cures and remedies offered. This has tended to cultivate a bias towards self diagnosis—buying websites, content,...
