Thoughts

It’s the Little Things

Small efforts for big outcomes What ends as a big advantage starts as a small one and compounds over time. Stop looking for big gains and start grinding on the small ones you can repeat day after day. --Shane Parish, Farnam Street Blog Shane’s perspective here is so...

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What do I think about Templates?

“A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a...

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Four Questions for Clarity & Focus

Convenience Store Marketing The world of digital marketing services looks more and more like a convenience store, or  better yet, a pharmacy, with lots of cures and remedies offered. This has tended to cultivate a bias towards self diagnosis—buying websites, content,...

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Tilted On Outcome!

"When a measure becomes a target, it ceases to be a good measure." — Goodheart's Law* "We often think of tech as a net positive but without strong discernment, relying on data flows and their source algorithms can result in wasted time and effort—blinding us to...

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Purpose or Impact

Purpose that is not intrinsic to the business is fragile. If it is not woven into the fabric of the business or product—if it’s an add-on—it can be vulnerable to the very market forces that demand it.

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Brand Positioning As Feedback

So what exactly is a brand? A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational.
—Marty Neumeier, The Brand Gap.

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Yes, No, and Maybe: Three Words That Diagnose Lead Quality

There are really only three possible responses to a request or proposal—to accept (yes), to decline (no), or to counter-offer (renegotiate).

While this way of framing is broadly applicable (I even use it with my kids), it can be a fundamental eye-opener for sales and marketing in the realm of product and services companies.

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