Thoughts
What do I think about Templates?
“A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a...
Why Convert From Google Universal Analytics to Google Analytics 4?
If you want to improve how you collect user data, Google Analytics 4 can help. Here is why you should convert from Google Universal Analytics (UA) to Google Analytics 4 (GA4). With nearly 2 billion websites on the internet, you should ensure that yours has the best...
It’s the Little Things
What ends as a big advantage starts as a small one and compounds over time. Stop looking for big gains and start grinding on the small ones you can repeat day after day. --Shane Parish, Farnam Street Blog Small efforts for big outcomes Shane's perspective here is so...
Four Questions for Clarity & Focus
Convenience Store Marketing The world of digital marketing services looks more and more like a convenience store, or better yet, a pharmacy, with lots of cures and remedies offered. This has tended to cultivate a bias towards self diagnosis—buying websites, content,...
Tilted On Outcome!
"When a measure becomes a target, it ceases to be a good measure." — Goodheart's Law* "We often think of tech as a net positive but without strong discernment, relying on data flows and their source algorithms can result in wasted time and effort—blinding us to...
Purpose or Impact
Purpose that is not intrinsic to the business is fragile. If it is not woven into the fabric of the business or product—if it’s an add-on—it can be vulnerable to the very market forces that demand it.
Brand Positioning As Feedback
So what exactly is a brand? A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational.
—Marty Neumeier, The Brand Gap.
Yes, No, and Maybe: Three Words That Diagnose Lead Quality
There are really only three possible responses to a request or proposal—to accept (yes), to decline (no), or to counter-offer (renegotiate).
While this way of framing is broadly applicable (I even use it with my kids), it can be a fundamental eye-opener for sales and marketing in the realm of product and services companies.
A Case Study: MSB’s Targeted Services Improved Sales and Quality-of-Life for Vista Equipment Owner
MSB's digital marketing services are real-world tested and proven successful. As you’ll learn in this case study, they were even life-changing for Vista Equipment’s Glenn Russell. We helped Glenn realize a new vision for his company using best-in-class digital...
Solving for Discomfort: Avoiding the Road to Nowhere
In the world created by Google and Facebook, the accessibility of data and the capacity to produce results based on metrics is a seductive trap. Here’s the thing: we can hit the goal and still be nowhere.