Tilted On Outcome!

"When a measure becomes a target, it ceases to be a good measure." — Goodheart's Law* "We often think of tech as a net positive but without strong discernment, relying on data flows and their source algorithms can result in wasted time and effort—blinding us to...

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Purpose or Impact

Purpose that is not intrinsic to the business is fragile. If it is not woven into the fabric of the business or product—if it’s an add-on—it can be vulnerable to the very market forces that demand it.

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Brand Positioning As Feedback

So what exactly is a brand? A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational.
—Marty Neumeier, The Brand Gap.

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Yes, No, and Maybe: Three Words That Diagnose Lead Quality

There are really only three possible responses to a request or proposal—to accept (yes), to decline (no), or to counter-offer (renegotiate).

While this way of framing is broadly applicable (I even use it with my kids), it can be a fundamental eye-opener for sales and marketing in the realm of product and services companies.

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Our Current Landscape and the Wisdom of Not Knowing

As business owners and entrepreneurs, we are often saddled with the myth that we are the job creators—the little engines that grow the economy.

I would like to suggest that we take that on—not just as a talking point—but really live in it. Let’s begin now to work on creating the path forward—even if we’re standing on broken business models.

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