From Search Bar
to Closed Sale
We help product and service businesses in the outdoor recreation industry reach more qualified leads and close more sales
About Your Online Strategy
If your business is online, you are a tech company.
To succeed online today, businesses have to show up with a go-to-market strategy that is inclusive of—if not led by—online strategy.
The Old Playbook
Build a website, figure out how to drive traffic to it, and then think about how it will appear in search and social. Link into Google analytics and wonder what you can do to get more people to find you.
It’s additive, reactive and often driven by cash-on-hand and a “now what?” plan.
A Fresh Start
For direct-to-consumer businesses, the customer journey starts at the search bar and ends with a closed sale. Understanding and shaping that journey—through analysis, planning and design—is essential to success.
Go-to-market strategy and online strategy aren’t separate activities, they are one and the same.
We help you deeply understand how you fit into the market landscape, and how you need to manifest for your success at every level—from what you say to how you look and what you do.
Assessment & Planning
Once your positioning is solid, we set a roadmap across various media platforms, setting budget, duration and the measures of success.
Production & Implementation
We help you fulfill that roadmap—either in-house or through our network of providers—and provide training where needed, according to scope, budget and need.
MSB Took Our Assets to the Next Level
The MSB team took our assets to the next level by intelligently building our brand and our awareness. As a result, we’ve increased our sales through REI through next year, which is great.
MSB helped me get it out of my head and into digestible bits
MSB easily guided me on the path to getting what was in my head out into digestible bits. I recommend that anyone who needs guidance in brand strategy or creative brainstorming —or just aid in finding their way—to contact MSB and open a conversation.
MSB Understands the Digital Marketing Landscape
I’d highly recommend working with MSB; they understand the digital marketing landscape and don’t try to BS their way through conversations about how to improve your sales—they just produce results.
MSB did an outstanding job in our online launch
MSB did an outstanding job in the online launch of QuikrStuff! Their dev-team worked with my designer to build a solid eCommerce platform for QuikrStuff. They’ve also integrated Klaviyo marketing automation software as a core marketing tool. On-page SEO was a priority from the very beginning, as was testing to define and confirm targeting strategically with YouTube, Google Ads, Facebook and Instagram.