by John Walden | May 10, 2022 | News, Thoughts
Purpose that is not intrinsic to the business is fragile More and more these days, Brands are expected to stand for something greater than what’s delivered by the product or service. This has manifested over the past handful of years—in a push-me-pull-you sorta way—as...
by John Walden | Mar 1, 2022 | Thoughts
So what exactly is a brand? A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational. —Marty Neumeier, The Brand Gap. One of the...
by John Walden | Sep 1, 2021 | Thoughts
There are really only three possible responses to a request or proposal—to accept (yes), to decline (no), or to counter-offer (renegotiate). While this way of framing is broadly applicable (I even use it with my kids), it can be a fundamental eye-opener for sales and...
by John Walden | Aug 4, 2021 | Thoughts
MSB’s digital marketing services are real-world tested and proven successful. As you’ll learn in this case study, they were even life-changing for Vista Equipment’s Glenn Russell. We helped Glenn realize a new vision for his company using best-in-class digital...
by John Walden | Jun 1, 2021 | Thoughts
At this point, it borders on trite to remark upon the positive impact of tech on our lives. The Internet has become the place where—increasingly—communication, entertainment, commerce and business happens. In this context, it is easy to become enamored of the...
by John Walden | Apr 1, 2020 | Thoughts
As business owners and entrepreneurs, we are often saddled with the myth that we are the job creators—the little engines that grow the economy. I would like to suggest that we take that on—not just as a talking point—but really live in it. Let’s begin now to...
