Grow Your Business with WordPress: Tips for Creating the Perfect Site

WordPress is a powerful and versatile platform for business owners to create an online presence. It’s great for small businesses that need a website but don’t have the funds or technical know-how to develop one from scratch. With WordPress, you can get up and running quickly, with simple step-by-step instructions and helpful support resources. These tips will help you optimize your new WordPress website, make it look as professional and smooth as possible, and provide the best return for your marketing channels. And of course, if all this sounds great but you just don’t have time to implement it, we’re here to help.

How to choose the right WordPress theme for your business

WordPress offers a wide range of themes to choose from, ranging from minimalist designs to feature-packed, magazine-style layouts. Your WordPress theme should be chosen based on the specific needs of your business and your desired aesthetic. The most important factor is that it should match the branding and content goals you want to achieve with your website. Ensure the theme you choose has all the features and functionality that your business requires.

Some themes are free, while others cost anywhere from $10 to $200. In general, the simpler your online presence, the simpler your theme can be. For example, if you plan to use your WordPress site primarily as a simple landing page for your business, and don’t plan to update it frequently or regularly add new pages, a simple theme — even a free one — should do the trick.

woman working on laptop

However, if you plan to operate an online store, post regular blog articles, or otherwise use your site as more than a “digital front door,” the best practice is to browse themes specific to your use case. A specialized theme will help you create the perfect look and feel for your business, as well as provide the necessary functionality.

Before we go any further, it might be time to talk time — your time, to be specific. As you read on, you’ll find that the process of setting up a website and WordPress is time-consuming and may require you to learn new skills. It is hard to get right and not something you want to screw up as it will be the face of your business if you don’t have the technical inclination or the time, and there are other things you could be doing for your business to grow might want to consider seeking professional help.

Choosing the right WordPress theme for your business is an important decision. The theme you choose will set the tone for your website and can have a big impact on your visitors’ first impression. Here are a few things to keep in mind when choosing a WordPress theme:

  • Your business goals. What do you want to achieve with your website? Do you want to generate leads, sell products, or simply share information about your business? The theme you choose should be aligned with your business goals.
  • Your target audience. Who are you trying to reach with your website? What are their interests and needs? The theme you choose should appeal to your target audience.
  • Your budget. WordPress themes come in a variety of prices, from free to hundreds of dollars. It’s important to set a budget before you start shopping for themes.

Once you’ve considered these factors, you can start browsing for themes. There are a number of places to find WordPress themes, including:

  • The WordPress Theme Directory
  • Third-party marketplaces like ThemeForest and TemplateMonster
  • Individual theme developers’ websites
  • StudioPress. We highly recommend StudioPress due its diverse collection of high-quality themes that include selections for just about any type of business.

When you’re browsing for themes, take some time to preview them and read the reviews. It’s also a good idea to check the theme’s documentation to make sure it’s easy to customize.

Once you’ve found a few themes that you like, install them on your WordPress site and test them out. Make sure the theme looks good on all devices and that it’s easy to use.

Choosing the right WordPress theme is an important step in building a successful website. By following these tips, you can find a theme that meets your needs and helps you achieve your business goals.

Here are a few additional tips for choosing a WordPress theme:

  • Look for a theme that is responsive. A responsive theme will automatically adjust its layout to fit any screen size, from desktop computers to smartphones.
  • Choose a theme that is well-documented. The theme’s documentation should be clear and easy to follow, so that you can easily customize the theme to your liking.
  • Make sure the theme is regularly updated. A regularly updated theme will be less likely to have security vulnerabilities.
  • Consider your industry. Some themes are better suited for certain industries than others. For example, if you’re a lawyer, you might want to choose a theme that has a professional and clean design.
  • Think about your branding. Your theme should reflect your brand identity. Make sure the colors, fonts, and overall design of the theme match your company’s branding.
  • Don’t be afraid to experiment. There are a lot of great WordPress themes out there. Don’t be afraid to try a few different themes before you find the one that’s right for you.

Choosing a WordPress theme can be a daunting task, but it’s important to take the time to find a theme that meets your needs. By following these tips, you can choose a theme that will help you build a website that looks great and helps you achieve your business goals.

Here are a few examples of popular WordPress themes for businesses:

  • Avada is a versatile theme that can be used for a variety of businesses. It has a responsive design, is easy to customize, and comes with a wide range of features
  • Divi is another popular option that offers a lot of flexibility and customization options. It’s also responsive and easy to use.
  • Elegant Themes, the maker of Divi, is a well-known theme provider even beyond its most popular option, that offers a variety of themes for businesses of all sizes. Their themes are all responsive, easy to use, and come with a variety of features.

These are just a few examples of the many great WordPress themes available. By taking the time to choose a theme that meets your needs, you can create a website that will help you achieve your business goals. It’s important to consider, however, that in choosing a theme you want to think about where your business is going — if all goes well, you’ll likely add onto and revamp your website several times in the future. In that sense, hiring a professional agency to build your site with room for growth can save you both time, money, and stress down the line.

Optimizing your WordPress site for SEO and general success

wordpress landing page

Once you’ve picked a theme, it’s time to start optimizing your website for success. You should optimize for speed, usability, SEO (Search Engine Optimization), and mobile devices. For speed optimization, consider using caching plugins and image compression tools such as Smush. You can use Google PageSpeed Insights to get an idea of how your site is performing and what optimizations you should make.

To optimize your WordPress site for SEO, consider the following steps:

  1. Choose the right keywords. When you’re creating content for your site, it’s important to choose the right keywords. These are the words and phrases that people are likely to search for when they’re looking for information about your products or services. You can use a keyword research tool to help you find the right keywords.
  2. Use keywords in your titles and descriptions. When you’re creating titles and descriptions for your pages and posts, be sure to use your target keywords. This will help search engines find your content when people are searching for those keywords.
  3. Use keywords throughout your content. Don’t just use your target keywords in your titles and descriptions. Be sure to use them throughout your content as well. However, don’t overdo it. Keyword stuffing can actually hurt your SEO.
  4. Create high-quality content. The most important factor in SEO is creating high-quality content. If your content is informative and well-written, people will want to read it and share it. This will help you attract more visitors to your site, which will in turn help you improve your SEO.

In terms of general optimization, the visual aesthetic and user experience of your site should be top-of-mind. In general, you’ll wan to choose a good theme, of course. The theme you choose will set the overall look and feel of your site. But there’s much more to a good website than just the theme, including high-quality images, using clear and concise text, a consistent and responsive design, and keeping your site up to date.

By following these tips, you can make your WordPress site look good and improve your chances of attracting visitors. Here are a few additional tips for making your WordPress site look good:

At a minimum, you’ll want to use a WordPress page builder to create custom layouts and designs for your pages. This can be a great way to add a personal touch to your site. Additionally, add a WordPress SEO plugin. A WordPress SEO plugin can help you improve your site’s search engine ranking. This can help you attract more visitors to your site. Finally, use a WordPress security plugin. A WordPress security plugin can help you protect your site from hackers and other security threats. This is important to ensure that your site is safe and secure.

A professional agency can build you the best WordPress site possible

Does all of this sound a bit overwhelming? We get it. Fortunately, there are professionals who can optimize your WordPress site for you. At MySalesButler, that’s our specialty — giving small businesses like yours the best possible website, so that you can focus on your customers. 

We are experts in WordPress development, SEO optimization, and security.

We can help you create a custom website design that reflects your brand and make sure it’s optimized for search engines. Plus, we’ll ensure that your site is secure so you don’t have to worry about hackers or other security threats. Everything that is listed above will be taken into consideration and deliver to you as a complete package.

By working with MySalesButler, you can trust that your WordPress site is in good hands. We’ll do the work for you so that you can get back to running your business. So if you’re looking to take your business to the next level with a custom website, contact us today!

Choose an agency that also offers hosting

tweet about webflow

The most often overlooked aspect of building a new website is hosting. You want to make sure that your site is securely hosted and set up correctly.

MySalesButler offers web hosting services for all our WordPress sites, so you don’t need to worry about finding a separate host. We include everything you need in one place – from domain registration to hosting, security, and more.

As an added bonus, you can rest easy knowing that your site is hosted by a professional agency that you have in your phone’s contacts and email address book, as opposed to being hosted in the basement of some random guy you found on Craigslist.

There’s a lot to be said for peace of mind.

Want to chat about your website?

Let’s Chat