Thoughts
What do I think about Templates?
“A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a...
Four Questions for Clarity & Focus
Convenience Store Marketing The world of digital marketing services looks more and more like a convenience store, or better yet, a pharmacy, with lots of cures and remedies offered. This has tended to cultivate a bias towards self diagnosis—buying websites, content,...
Purpose or Impact
Purpose that is not intrinsic to the business is fragile. If it is not woven into the fabric of the business or product—if it’s an add-on—it can be vulnerable to the very market forces that demand it.
Brand Positioning As Feedback
So what exactly is a brand? A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational.
—Marty Neumeier, The Brand Gap.
Yes, No, and Maybe: Three Words That Diagnose Lead Quality
There are really only three possible responses to a request or proposal—to accept (yes), to decline (no), or to counter-offer (renegotiate).
While this way of framing is broadly applicable (I even use it with my kids), it can be a fundamental eye-opener for sales and marketing in the realm of product and services companies.
A Case Study: MSB’s Targeted Services Improved Sales and Quality-of-Life for Vista Equipment Owner
MSB's digital marketing services are real-world tested and proven successful. As you’ll learn in this case study, they were even life-changing for Vista Equipment’s Glenn Russell. We helped Glenn realize a new vision for his company using best-in-class digital...
Solving for Discomfort: Avoiding the Road to Nowhere
In the world created by Google and Facebook, the accessibility of data and the capacity to produce results based on metrics is a seductive trap. Here’s the thing: we can hit the goal and still be nowhere.
Our Current Landscape and the Wisdom of Not Knowing
As business owners and entrepreneurs, we are often saddled with the myth that we are the job creators—the little engines that grow the economy.
I would like to suggest that we take that on—not just as a talking point—but really live in it. Let’s begin now to work on creating the path forward—even if we’re standing on broken business models.
Moving Past Old Models of Capitalism to Create New Collaboration and Change
TEDxGrandJunction is this weekend (March 7) at the Avalon Theatre. Two years ago, MySalesButler's Bryan Wachs took to the TEDx stage to talk about how rural areas have traditionally lagged behind in economic growth. But as he noted in his presentation, opportunities...
West Slope Startup Week Returns in 2020 to Bring Regional Entrepreneurs, Economic Leaders Together
MySalesButler provides internet sales and marketing services to creative agencies, marketers, and software companies. This article is part of an ongoing series to support entrepreneurship in thriving communities. Three Days of Panels, Workshops, Networking It was a...