We started working with Seth and Loki in December of 2019, building out a digital funnel that utilized Facebook and Paid Search to drive traffic to product sales pages. The engagement focused on leveraging online sales via their shopify website and to build this out as a Regional D2C asset. The goal was to augment in-person sales at Loki’s signature storefront in downtown Grand Junction, Colorado.
By March of 2020, as a result of Covid19, the city—and the country—went into lock-down. Our efforts became a critical factor in keeping Loki going. Through online ads and organic social content we helped keep sales numbers up when store foot traffic and event sales were no longer an option.