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Why Convert From Google Universal Analytics to Google Analytics 4?

Why Convert From Google Universal Analytics to Google Analytics 4?

by Dan Charles, Founder & CTO | Jun 2, 2023 | Thoughts

If you want to improve how you collect user data, Google Analytics 4 can help. Here is why you should convert from Google Universal Analytics (UA) to Google Analytics 4 (GA4). With nearly 2 billion websites on the internet, you should ensure that yours has the best...

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