The Survey MSB Survey "*" indicates required fields Step 1 of 9 - Introduction 0% Thanks for helping out! First, a quick orientation and onboarding. This should take only about 10 minutes. Beware: the questions are simple but they are plenty deep. Don't over-think—your gut vibe is fine (and probably spot on). Ready to Onboard? Great! So, what type of work does your company do?*Select all that apply Provide Products Provide Services To Businesses To Consumers Technology Nonprofit And how many people work at your company? Just me 1 to 10 11 to 50 51 to 250 More than 250 Okay. Now that you've provided some general background, let's dive into the 4 questions! You'll see that each question has a handful of associated questions. These are for brainstorming purposes, if you need them. WHO ARE YOU?*Do you see the world through the eyes of a founder or from the point of view of the business? How do you serve? Are you a creator? An operator? Are you solo or part of a team? Why this company and not something else? WHAT DOES YOUR COMPANY DO?*Do you sell a product or a service? Does it alleviate, enhance, entertain, augment or intervene? What is more important: the features of the thing itself or the outcomes it provides? WHO DO YOU DO IT FOR?*Describe your ideal customer. Why are they special? What makes them uniquely fit to receive or use your service or product? WHY DOES WHAT YOU DO MATTER? WHY SHOULD PEOPLE CARE?*What is your unique place in the world? What sets you apart? Are you having an impact? Why is your difference different? Why would you be missed if your business was gone? Please share your contact information so we can send you our thoughts and reach out for further conversation.Name* First Last Email* What is the URL of your company's primary website? I don't have a website I don't have a website Consent* I give you permission to contact me with your thoughts!*CommentsThis field is for validation purposes and should be left unchanged.