Positioning as a Bold Act of CreationA workshop for small businesses and startups
Define Your Business
- Who are you?
- What do you do?
- Why does it matter?
The story of your brand exists, whether you consciously create it or not.
Taking Control of the Story
Your brand is really a story that lives in your customers. It’s something they feel—rather than think—and it is built from all the experiences they have had of your product or service. Taking control of that story is essential. The first step is accomplished through Positioning.
This literally means to take a position—in business, to declare that position relative to your customers and competition. When done correctly, it becomes the North Star—the organizing principle for your business and how you communicate about it. It informs the visuals, the sounds, the words you use, it describes your audience and differentiates you in the marketplace.
In its essence, it defines your Brand.