Automation Sells 24/7
Marketing and Sales Automation is the process of tracking web activity and using it to create data points, usually passed on to a CRM, which acts on that data. Why is this valuable? Because Marketing Automation is a set of technologies and techniques that can help you identify your most promising prospects, automatically engage them in a targeted way, and bring them to your attention when they are ready to give you money. If you spend money on SEO, PPC and SMM, increase your ROI by nurturing the leads that you generate, automatically.
If a customer comes to a website, and is consistency browsing “blue” products, the system can use this behavior to send out emails, or text messages that markets “blue”. If the customer comes back to the website using a promo code, etc. we can then track the campaign using the promo code and the specific ROI of that campaign. If the customer changes behavior and is now looking at “red” products, the system will recognize this, and depending on the marketing workflow, send out “red” messages.
The systems generally track clicks in emails, website browsing and form submissions. They can use lead scoring to determine the interest of a customer and deliver targeted messages at “just the right time” to help close the deal.
The system acts as a 24/7 sales and marketing machine reacting to behavior which can nurture and guide a client through the sales conversion funnel.
MySalesButler can implement these platforms based upon the needs and budget of the customer.
MailChimp is a small business mass email platform that has built-in Marketing Automation that we can implement for companies using our Flat Fee Marketing Concierge Services. We provide similar service on many mass email platforms, so ask us if we can help.
Orbtr.net is a robust, yet very affordable Marketing Automation platform for WordPress websites, that integrates into Salesforce.com, Zoho.com, Google Apps , Nimble, Wufoo, Evernote and more coming all the time
MySalesButler provides flat fee Concierge Services for these platforms, to allow customers to focus on marketing and selling, alleviating the stress of technology. We provide message optimization for the myriad of email clients and mobile/desktop platforms, to assure that your customers receive clear, properly formatted graphic messages in their inboxes. We also can implement a workflow process for a message campaign and apply our expertise as “hands on the keyboard”. A perfect solution for busy marketing and sales managers.