MySalesButler provides best-in-class digital marketing solutions at affordable flat rates. This is part of an ongoing series of articles meant to help creative agencies become digital marketing powerhouses.
Glenn Russell had a problem. He’d been using Craigslist for his sales leads but the results left him unsatisfied. It was an unreliable way to increase sales for his small business and it provided no data to track his progress.
Glenn owns Vista Equipment which supplies parts for equipment like bulldozers and excavators. He serves a specialized market and needed a specialized marketing plan.
MySalesButler helped craft and implement a strategy with Glenn’s agency for increasing sales and reducing his expenses. We set up a sales funnel and launched campaigns on Google and Facebook. We built landing pages optimized for increased conversions. And we created automated email and SMS notifications, so Glenn knew immediately when he got a qualified lead.
All the tracking Glenn needs is now at his fingertips. His conversion rate has skyrocketed. His little equipment parts company is now generating more than $90,000 a month. Our strategy is changing Glenn’s life.
What prevents agencies from delivering outstanding results like this for every client?
It’s often a matter of growing pains. There are several unique challenges to growing a modern agency. Among them:
- Finding and keeping talent
- Implementing the right systems and software
- Managing business expenses
- Effective selling
Sound familiar? One possible solution: A white label marketing partner like MySalesButler. White labels handle everyday tasks for your business so you can focus on the big stuff. The best ones are data-driven and results-focused. And the results are like what Glenn is enjoying. Glenn wins. His agency wins.
Finding and Keeping Talent
To grow, you must invest in people. If you’re like most agencies, you’re hiring in-house, to the tune of $40-100K a year. Add in benefits, training, computers, and office space and it sends your overhead skyrocketing. At the same time, it’s hard to find and keep true talent and keep them occupied in their chosen niche. You could hire freelancers, but then you have to manage them.
A white label company like MySalesButler can outsource your marketing staff needs. You could have a “dream team” without having to buy desks and phones. We engage talented contractors who meet our strict quality assurance standards. The result for our clients is a reduction in labor expenses by up to 75 percent.
Systems and software
Many up and coming agencies struggle with technology and infrastructure. They lack consistent methods for organizing daily tasks. They aren’t closely monitoring product quality or active campaigns. Communication is scattered and decision-makers aren’t always available. This kind of disorganization can lead to less client retention.
White label firms solve these problems by giving you access to systems and software that you might not be able to afford. They assume the expense on your behalf. MySalesButler uses best-in-class systems for consolidating tasks, reporting, and communication. You get weekly and monthly updates on all projects and active campaigns. We implement robust communication systems so your account managers are always available. This attention to infrastructure results in increased productivity at less cost.
When your leadership and sales team is getting bogged down managing clients rather than growth, you’re losing money. Their job is to prospect, sell, and close sales; not miss them by chasing day-to-day tasks. The right white label marketing company can help you manage client results. They handle the heavy lifting while you focus on selling and strategy.
One of our most successful tactics is to join you on a call with your clients. They believe we’re part of your in-house team. In reality, we’re handling the heavy lifting while you focus on selling and strategy.
We like to call it “competency-on-demand.”
A white label marketing company can help you meet the challenges of agency growth. They handle the day-to-day tasks while you focus on the big picture. The right partnership can help you drive more sales profits, streamline your services, and reduce expenses.
Here are a few things to look for in the right white label partner:
- Are they making effective use of data, or just guessing?
- Are their best practices crowdsourced and driven by data?
- Are they effectively measuring ROI and KPI’s to justify customer investment?
- Do they offer packages or plans that you can sell and white-label?
- Are they reliable and on-time?
Finally, make sure they don’t need an upfront investment.
It’s a great time to be in business. There are so many cool new tools and methods to increase visibility and leads. But all the incoming data means nothing unless it results in sales. You’re here to measure and then get more sales.
MySalesButler meets the above criteria as your white label marketing partner. We’ve been doing it since 2011 and our partners have decades of cumulative marketing and technology experience. We use a flat-rate model where you only pay for the package or plan you purchase. Focus on sales while we do the work. You get the team, the strategy, and the results.